With AWARE™ we guarantee the genuine used recycled fabric materials and the water impact reduction claim. AWARE™ is a virtual component that verifies sustainable content in a final product by tracer technology and validates claims by blockchain technology.
For each product sold with AWARE™ we will donate 2% of proceeds to support Water.org to change lives with safe water. Water.org is a global nonprofit organization working to bring water and sanitation to the world. Water.org wants to make it safe, accessible and cost-effective. Water.org helps people get access to safe water and sanitation through affordable financing, such as small loans. Water.org gives their everything, every day to empower people in need with these life-changing resources – giving women hope, children health and families a bright future.
*The calculated water saving indication is based on reliable LCA data as published by Textile Exchange in their Material Snapshot 2016. Water savings are based on figures when compared to conventional fibre.